Marketing thesis download

Wide knowledge regarding the procedure of the Company. Patronizes their own product. Has the proper knowledge of the Company Strategies. Knows to act like a professional in many ways. For the customers: 1.

Experienced to buy and used Eco-friendly product. Satisfied with their order and the service. Value the fact that they can find the Papemelroti in different places in NCR. Centralize and has a great ambiance. Ethical Considerations The ethics applied in the research is the awareness of the researcher to have the responsibility to ask permission to the company about the research to be conducted.

Further steps should be taken to control the information that we are giving to the respondents. Sampling Technique The researchers used a simple random sampling technique. This is taken to mean that everyone in the population has the chance to be included in the sample.

Selection is done fairly, just and without bias. Researchers give no criteria or are being objectives in the selection of samples. The respondents of the study are chosen from the total population of employees and customers in Papemelroti. Research Instruments and Techniques The researcher used questionnaires that became the primary source of the research to be conducted.

The questionnaires are formulated based on the Statement of the problem in the proposed study. It was the instruments used to collect date and information from the respondents.

The researchers drafted the questionnaires to the adviser to be consult and review. The comments and suggestions of the adviser were taken into consideration. Personal interview can be done by one-on-one basis wherein questions are personally asked by the researchers to a respondent for the clarification or for better understanding of the researchers to the answer of the respondent to the questionnaire. Data Gathering Procedure The researchers approached and asked for permission to conduct a survey to the customers and employees of Papemelroti and personally distributed the questionnaire.

The researchers waited for the response and answer any relative question of the respondents. Any additional question of the respondents used to entertain as long as it is necessary and related to the survey to be conducted.

After the distribution is done, the researchers will collect the instrument used which is the questionnaires and acknowledge the given time of the respondents. The statistical tools to be used are the following: 1. This is an expression of the proportion of the population corresponding to a particular variable or items. This was used present the profile of the respondents, and they possible problems that the respondents might encountered.

Researchers used it to transform proportion to a percent by multiplying by Weighted Mean. The research used it to get the quantity to be averaged in assigning weigh, using the frequency distribution and also to measure the evaluation of the respondent in the questionnaire.

Four point scale served as the basis of interpretation of the results that were arbitrarily prepared. The weighted mean of the evaluation used to interpret based on the four point scale.

Scale Value Mean Range Interpretation 4 3. Standard Deviation. The researcher used this because it is the most commonly used indicator of the degree of dispersion and the most dependable measure to estimate the variability in a total population from which the sample came. The t-test for independent sample used to determine whether or not there are significant in perceiving the effectiveness of green marketing in Papemelroti.

Decision Criteria. The formulated hypothesis both null and an alternative used to test at 0. The decision whether to accept or reject the null hypothesis used made using the following criteria: a. Accept the null hypothesis Ho if the computed value is less than the tabular value.

Reject the null hypothesis Ho if the computed value is equal to or greater than the tabular value. The data were collected and then processed in response to the problems posed in chapter 1.

The profile of respondents includes age, gender and classification of respondents as customers and employees. Profile of the respondents Customers Employees Total 1. Based on the survey conducted, it is shown that higher percentage of respondents comes from below 20 years old as regard to the customer.

It was observed that most of the customers are coming from the young adult. Perhaps, people now following the trends and most of them want to try the new one. In terms of the adult, most of them prioritize the need of their family and never mind the new trends.

While there are 4 male respondents or the Female respondents have a larger amount of percentage. Perhaps, Papemelroti is frequently entertained by female customers who enjoy their products.

Employees of the Papemelroti belong to the equal number of group with regards to the gender. They want products that will bring out their creativity. Table 1 2. Durability of Products 3. As to its durability of products, customers responds to it with a mean of 3. It has a composite mean of 3.

As to its Presentation and packaging, customers responds to it with a mean of 3. As to its safety for the environment, customers responds to it with a mean of 3. Perhaps, both of them assessed the same result as effective. Table 2 2. Cuts down waste 3.

As to how much it cuts down waste, customers responds to it with a mean of 3. As to how much it lowers cost in term of expenses, customers responds to it with a mean of 3. As to its Saves time, money, energy, and resources, customers responds to it with a mean of 3. Customers and Employees perceived same level of effectiveness with regard to the use of organic ingredients. While in the part of employees, they make it sure to produce eco-friend products so the results shown that employees value more the kind of ingredients they are using.

Both customers and employees perceived that majority of the people are not aware of green products and their uses to rank at number 1 tallied with 46 out of sub-total. On the second spot, Green products require renewable and recyclable material, which is costly as the 2nd most common problems of green marketing tallied with 34 or Third is, Majority of the customers are not willing to pay a premium price for green products a total of 29 or The fourth common problem is, It does not make any difference at all in comparison with other paper products tallied with 18 or It is observe in the previous table that the employees garnered a higher level of effectiveness than the customers, maybe because most of the customers are not aware of green strategies.

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